Park Avenue Wine and Spirits
3480 Park Avenue West, Denver, CO 80216 (303) 477-5700
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• INTRA-STATE SHIPMENTS:
eCommerce can be very daunting and a major challenge
to execute correctly. To offer a world class customer
experience, retailers must incorporate technologies and
functionality that exceeds rising customer expectations.
This business will develop through direct-mail catalog
marketing, & an internet sales operation that will expand
to a broader base market. This mail order extension will
be run as a promotional & marketing tool adjacent to Park
Avenue Wine & Spirits retail store. Common carrier,
postage & handling fees will be used with no additional
charge. Customers will be billed by credit card to make
payment easy & to insure accounts receivable.
Internet speed has become less of a problem due to the
penetration of broadband, but many shoppers are still
using dialup connection. Therefore this website will
ensure a 9 second dial-up connection for the entire site.
The site itself will be no more than 60-70k in bytes.
Images are a very important aspect of selling online so all
product images will be of the highest resolution possible.
Dynamic imaging capabilities can improve the user
experience to an even higher level by increasing
interactivity (zoom / rotate). We will have at least two
additional views outside of the product page image to
help build emotion buying.
Shoppers don’t like to be forced to register on a site
when trying to purchase, but customer desires & buying
habits are necessary information to help give the right
experience so any registration or questionnaire will be
offered after the online purchase.
The homepage of the website is the most important page
of our Commerce store. It will set the initial tone for the
shopping experience & will offer our best promotions &
high margin items. It is noted that the average customer
visiting a site will visually scan the page from top to
bottom & left to right, rarely scrolling down past the page
break. All of the most important information & offers will
be placed in this area.
• OUT OF STATE SHIPMENTS
Our clientele is reminded that various states impose
limitations on the quantity of alcoholic beverages which
may be purchased & brought into their jurisdiction by a
purchaser from another state, without requiring the
purchaser, a seller or shipper to possess certain licenses
or permits. Park Avenue Wine & Spirits does not, as a
condition of sale, assume any obligation to the legal
rights nor bear any responsibility whatsoever for applying
or obtaining any permits or licenses of anyone to ship or
import wines into any country, state, or county.
Therefore, we recommend that you investigate the
possibility of such limitations & determine the manner in
which alcoholic beverages shall be brought into your
state from Colorado so as to comply with all of your stat’
s requirements. The buyer is solely responsible for
shipment of alcoholic beverages. By placing an order,
you are authorizing Park Avenue Wine & Spirits to act on
your behalf to engage a common carrier to deliver your
order. Under the terms of sale, the common carrier is
acting as your agent. You may desire to insure your
shipment. Call 1-303-477-5700 for insurance rates or
email us at parkavenuewineandspirits.com
DELIVERY OF ALCOHOL PACKAGES
It is Park Avenue Wine & Spirit’s policy not to ship to
states where direct shipment is prohibited & therefore
will not ship to Alabama, Arkansas, Connecticut,
Delaware, Florida, Indiana, Kansas, Kentucky, Maine,
Maryland, Massachusetts, Michigan, Mississippi,
Montana, New Jersey, New York, North Carolina, Ohio,
Oklahoma, Pennsylvania, South Dakota, Tennessee,
Texas, Utah, & Vermont. Please contact your local
alcohol beverage control agency for further information.
In addition, other restrictions may apply as some states
limit quantity & type of products that may be shipped. For
general information visit www.wineinstitute.org.
AGE VERIFICATION
ALCOHOLIC BEVERAGES MAY BE SOLD AND
DELIVERED ONLY TO PERSONS WHO ARE AT LEAST
21 YEARS OF AGE. IN PLACING YOUR ORDER, YOU
REPRESENT TO US THAT YOU ARE AT LEAST 21
YEARS OLD AND THAT THE PERSON WHOM YOU ARE
DIRECTING DELIVERY IS AT LEAST 21 YEARS OLD
AND MUST SIGN AN AGE VERIFICATION RECEIPT
STATING AGE.
When your alcoholic beverages are delivered, the person
receiving delivery during regular business hours will be
required to show identification proving that they are at
least 21 years of age. If that person is not on file they
must present one of the following forms of ID; a valid
driver’s license, military ID, passport, or State ID.
Products can be shipped to a place of business or
residence. We can not ship to a P.O. Box.
If between date of order & date of arrival, the laws in your
state change so as to make it illegal to receive the
shipment, you may return the order for a full refund.
Please call our sales department for rate quotes at 303-
477-5700
BILLING
We do not charge your credit card until we are ready to
ship your order, except for the purchases of “Futures,
“Presales & Personal Request” and orders that are ready
to ship but are being held until weather conditions
moderate. We use security & encryption software for the
transmission of customer billing information over the
internet. If you choose not to enter card information on
line, please send a fax at 303-477-0488 or call 1-303-477-
5700 with your order & credit card information.
SHIPPING
We typically ship within 24 hours from the time that you
place your order. If we can not fulfill your order we will
contact you. We try not to ship product over the
weekend, so if you place your order & it can not be
delivered by Friday it will be shipped the following
Monday. Shipments may also be delayed due to weather
conditions. We ship DHL ground, Fed Ex overnight &
second day. Weekend delivery request may have
additional charges.
SHIPPING CONTAINERS
Our shipping containers are sized for 1bottle, 2 bottles, 3
bottles, 6 bottles, & 12 bottles.
Actual shipping charges may vary due to drive times &
mileage from the closest airport. Some items require
special packing that may increase charges.
• INTERNATIONAL SHIPPING
We will contact you with overseas shipping charges for
your approval. Every country has different tax rates,
customs, & tariffs that you have to pay. We are not
responsible for additional charges that may be added to
your order. We advise you to check with the destination
country’s local shipping official regarding taxes or
custom charges that must be paid before your order is
released.
eCommerce can be very daunting and a major challenge
to execute correctly. To offer a world class customer
experience, retailers must incorporate technologies and
functionality that exceeds rising customer expectations.
This business will develop through direct-mail catalog
marketing, & an internet sales operation that will expand
to a broader base market. This mail order extension will
be run as a promotional & marketing tool adjacent to Park
Avenue Wine & Spirits retail store. Common carrier,
postage & handling fees will be used with no additional
charge. Customers will be billed by credit card to make
payment easy & to insure accounts receivable.
Internet speed has become less of a problem due to the
penetration of broadband, but many shoppers are still
using dialup connection. Therefore this website will
ensure a 9 second dial-up connection for the entire site.
The site itself will be no more than 60-70k in bytes.
Images are a very important aspect of selling online so all
product images will be of the highest resolution possible.
Dynamic imaging capabilities can improve the user
experience to an even higher level by increasing
interactivity (zoom / rotate). We will have at least two
additional views outside of the product page image to
help build emotion buying.
Shoppers don’t like to be forced to register on a site
when trying to purchase, but customer desires & buying
habits are necessary information to help give the right
experience so any registration or questionnaire will be
offered after the online purchase.
The homepage of the website is the most important page
of our Commerce store. It will set the initial tone for the
shopping experience & will offer our best promotions &
high margin items. It is noted that the average customer
visiting a site will visually scan the page from top to
bottom & left to right, rarely scrolling down past the page
break. All of the most important information & offers will
be placed in this area.
• OUT OF STATE SHIPMENTS
- LEGAL NOTICE
Our clientele is reminded that various states impose
limitations on the quantity of alcoholic beverages which
may be purchased & brought into their jurisdiction by a
purchaser from another state, without requiring the
purchaser, a seller or shipper to possess certain licenses
or permits. Park Avenue Wine & Spirits does not, as a
condition of sale, assume any obligation to the legal
rights nor bear any responsibility whatsoever for applying
or obtaining any permits or licenses of anyone to ship or
import wines into any country, state, or county.
Therefore, we recommend that you investigate the
possibility of such limitations & determine the manner in
which alcoholic beverages shall be brought into your
state from Colorado so as to comply with all of your stat’
s requirements. The buyer is solely responsible for
shipment of alcoholic beverages. By placing an order,
you are authorizing Park Avenue Wine & Spirits to act on
your behalf to engage a common carrier to deliver your
order. Under the terms of sale, the common carrier is
acting as your agent. You may desire to insure your
shipment. Call 1-303-477-5700 for insurance rates or
email us at parkavenuewineandspirits.com
DELIVERY OF ALCOHOL PACKAGES
It is Park Avenue Wine & Spirit’s policy not to ship to
states where direct shipment is prohibited & therefore
will not ship to Alabama, Arkansas, Connecticut,
Delaware, Florida, Indiana, Kansas, Kentucky, Maine,
Maryland, Massachusetts, Michigan, Mississippi,
Montana, New Jersey, New York, North Carolina, Ohio,
Oklahoma, Pennsylvania, South Dakota, Tennessee,
Texas, Utah, & Vermont. Please contact your local
alcohol beverage control agency for further information.
In addition, other restrictions may apply as some states
limit quantity & type of products that may be shipped. For
general information visit www.wineinstitute.org.
AGE VERIFICATION
ALCOHOLIC BEVERAGES MAY BE SOLD AND
DELIVERED ONLY TO PERSONS WHO ARE AT LEAST
21 YEARS OF AGE. IN PLACING YOUR ORDER, YOU
REPRESENT TO US THAT YOU ARE AT LEAST 21
YEARS OLD AND THAT THE PERSON WHOM YOU ARE
DIRECTING DELIVERY IS AT LEAST 21 YEARS OLD
AND MUST SIGN AN AGE VERIFICATION RECEIPT
STATING AGE.
When your alcoholic beverages are delivered, the person
receiving delivery during regular business hours will be
required to show identification proving that they are at
least 21 years of age. If that person is not on file they
must present one of the following forms of ID; a valid
driver’s license, military ID, passport, or State ID.
Products can be shipped to a place of business or
residence. We can not ship to a P.O. Box.
If between date of order & date of arrival, the laws in your
state change so as to make it illegal to receive the
shipment, you may return the order for a full refund.
Please call our sales department for rate quotes at 303-
477-5700
BILLING
We do not charge your credit card until we are ready to
ship your order, except for the purchases of “Futures,
“Presales & Personal Request” and orders that are ready
to ship but are being held until weather conditions
moderate. We use security & encryption software for the
transmission of customer billing information over the
internet. If you choose not to enter card information on
line, please send a fax at 303-477-0488 or call 1-303-477-
5700 with your order & credit card information.
SHIPPING
We typically ship within 24 hours from the time that you
place your order. If we can not fulfill your order we will
contact you. We try not to ship product over the
weekend, so if you place your order & it can not be
delivered by Friday it will be shipped the following
Monday. Shipments may also be delayed due to weather
conditions. We ship DHL ground, Fed Ex overnight &
second day. Weekend delivery request may have
additional charges.
SHIPPING CONTAINERS
Our shipping containers are sized for 1bottle, 2 bottles, 3
bottles, 6 bottles, & 12 bottles.
Actual shipping charges may vary due to drive times &
mileage from the closest airport. Some items require
special packing that may increase charges.
• INTERNATIONAL SHIPPING
We will contact you with overseas shipping charges for
your approval. Every country has different tax rates,
customs, & tariffs that you have to pay. We are not
responsible for additional charges that may be added to
your order. We advise you to check with the destination
country’s local shipping official regarding taxes or
custom charges that must be paid before your order is
released.
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