• PRIVACY POLICY Information Collection & Use
In order to use some features of this web site, you must first create a user name and
password. During registration you are required to give contact information (such as your
email address). We use this information to contact you about the services on our site in
which you have expressed interest. We will notify you when your user account has been
created.
Park Avenue Wine & Spirits is the sole owner of the information collected on
parkavenuewineandspirits.com.  Park Avenue Wine & Spirits collects personally identifiable
information from our users at several different points on our Web site.
If you purchase a product or service from us, we request certain personally identifiable
information from you on our order form. You must provide contact information (such as
name, email, and shipping address) and financial information (such as credit card number,
expiration date).
We use this information for billing purposes and to fill your orders. If we have trouble
processing an order, we will use this information to contact you.
Communications from the Site
We will occasionally send you information on products, services, or events. You can sign
up for these emails from us on your account page. Out of respect for your privacy, we
present the option not to receive these types of communications.
Based upon the personally identifiable information you provide us, we will send you a
welcoming email to verify your username and password. We will also communicate with you
in response to your inquiries, to provide the services you request, and to manage your
account.

Information Sharing

We store information that we collect through cookies to create a 'profile' of your
preferences. We do not tie your personally identifiable information, or your purchasing
history, to information in the profile. We share your profile with other third parties in
aggregate form only. We do not link aggregate user data with personally identifiable
information. We DO NOT share personally identifiable information with third parties.
We use an outside shipping company to send orders, and a credit card processing
company to bill you for goods and services. These companies do not retain share, store or
use personally identifiable information for any other purposes.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law
and when we believe that disclosure is necessary to protect our rights and/or to comply
with a judicial proceeding, court order, or legal process served on our Web site.

Choice/Opt-out

We provide you the opportunity to 'opt-out' of having your personally identifiable
information used for certain purposes, when we ask for this information. For example, if you
purchase a product/service but do not wish to receive any additional marketing material
from us, you can indicate your preference on your account page.
If you no longer wish to receive our newsletter and promotional communications, we offer
an opportunity to opt-out of certain communications on our customer account page, or you
may contact us at 303-477-5700, Fax: 303-477-0488, by Email, or Park Avenue Wine &
Spirits, 3480 Park Ave., W. Denver, CO 80216.

Cookies

We use a third-party tracking service that uses cookies to track non-personally identifiable
information about visitors to our site in the aggregate (such as overall traffic and sales
rates) so that we can identify problems on the site and provide a better shipping
experience for our visitors.
A cookie is a small text file that is stored on a user's computer for record-keeping
purposes. We do use cookies on this site. We do not link the information we store in
cookies to any personally identifiable information you submit while on our site. If you reject
cookies, you may still use our site, but your ability to use some areas of our site will be
limited.
Clear GIFs
We employ a software technology called clear GIFs that help us better manage content on
our site by informing us what content is effective. Clear GIFs are tiny graphics with a
unique identifier, similar in function to cookies, and are used to track the online movements
of Web users. We use clear GIFs in our HTML-based emails to let us know which emails
have been opened by recipients. This allows us to gauge the effectiveness of certain
communications and the effectiveness of our marketing campaigns. If you would like to opt-
out of these emails, please see Choice/Opt-out.
Links to Other Sites
This Web site contains links to other sites that are not owned or controlled by Park Avenue
Wine & Spirits. Please be aware that Park Avenue Wine & Spirits is not responsible for the
privacy practices of such other sites. We encourage you to be aware when you leave our
site and to read the privacy statements of each and every Web site that collects personally
identifiable information. This privacy statement applies only to information collected by this
Web site.

Access to Personally Identifiable Information

If your personally identifiable information changes you may edit it by making the change on
your account page, by Email, or by contacting us by telephone or postal mail at the contact
information listed below.

Security

The security of your personal information is important to us. When you enter sensitive
information (such as credit card number) on our order forms, we encrypt that information
using secure socket layer technology (SSL). We follow generally accepted industry
standards to protect the personal information submitted to us, both during transmission
and once we receive it. No method of transmission over the Internet, or method of
electronic storage, is 100% secure, however. Therefore, while we strive to use
commercially acceptable means to protect your personal information, we cannot guarantee
its absolute security.

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy
statement, the homepage, and other places we deem appropriate so that you are aware of
what information we collect, how we use it, and under what circumstances, if any, we
disclose it. We reserve the right to modify this privacy statement at any time, so please
review it frequently. If we make material changes to this policy, we will notify you here, by
email, or by means of a notice on our home page.
Park Avenue Wine and Spirits
3480 Park Avenue West, Denver, CO 80216                                         (303) 477-5700
Our Friends:
© Park Avenue Wine and Spirits.  All Rights Reserved.